So there were days – 1989, to be exact – when archery was on the list of activities manly enough to advertise scent-of-the-era Drakkar Noir, along with skiing (indoors?), boxing, what looks like pool on a glass tabletop, and some dice. Oh, and speedboating. They really pack it in to 15 seconds.
Needless to say, it’s pretty bad. Leaning back. Gripping the riser. No chestguard – be careful, there. It’s more interesting that archery, in 1989, had a place amongst hypothetical sophisticated Euro-man’s panoply of ripped activities. That it could sell something.
That it sold Drakkar Noir, a cologne so of its 1980s time that it’s even mentioned in Bret Easton Ellis’s American Psycho, is quite telling.